This is Us

Anavo πυρπολώ – verb. To ignite or spark

Anavo was founded by Jamie, Tom, and Ed, three friends who shared a simple yet profound vision: improving elderly care with heart, not just charts. We’re not chasing meaningless awards or simply focusing on hefty bank accounts; we’re in it to offer a better type of care, where community and genuine connection are at the forefront of what we do. We want to do things differently and to shake things up. Anavo isn’t your typical care home group; where others say ‘that’s not how care works’, we say ‘why not?’, so we can make care with a difference, accessible to more people.

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Our care is inspired by special Blue Zone communities worldwide, where people live long and nourishing lives. There’s no real science to it, but there are certainly similarities across these communities: regular exercise, good food, and good company! We’ve ensured that our care is centred around seeing people for who they are, encouraging physical activity, and inspiring a true sense of purpose.

Anavo is for those who value something different from their care provider. Those craving a transparent and refreshing approach. Those who appreciate authenticity and recognise the benefit of
a holistic approach to care.

Our name? It’s more than just a word; it’s a promise – to be the flicker of hope in what can often be a delicate and challenging time for families.

Group photo of people who work at Anavo in front of Lake Coniston.

We bring the Spark

True to our name, originating from the Greek word to ‘ignite’ or ‘spark’, we’re here to illuminate the way, supporting people to make care choices they’re happy and at ease with.

Finding the right care home for a loved one is hard. And we understand our care is often the last resort, triggered by an event no one was quite ready for. Dark days? It can certainly feel like that.

But it doesn’t have to be like this. We’re dedicated to brightening things up and committed to being a beacon of hope and positivity. A force for good in elderly care, and a reassuring light for families everywhere. We don’t pretend it’s easy, or that we can wave a magic wand and instantly improve lives. But we believe our spark can grow and spread, leading to positive change and progress.

The Spark, day-to-day

It was a real ‘aha’ moment when we stumbled upon our name and its meaning. We all felt it. Anavo was more than a name. But, for it to live authentically and be the flicker of hope and inspiration we intended, it needed some guiding principles. Some foundations to bring it to life in the real world and to influence the thoughts and behaviour of every team member across Anavo. We continually review these, add to them, and amend them to ensure the ‘spark’ has the impact envisioned.

Anavo illuminates the way

The care journey can be stressful and frightening, so we try to ensure our services are never hard to interact with. Whether that’s online or face-to-face, we remove friction and always make it easy for our customers, team and residents.

Anavo is a symbol of quality

The je ne sais quois. The spark. Quality is not something that is easy to define. But for us, quality means we never cut corners, we don’t settle for ‘that’ll do’ and we sweat the small stuff to strive to ensure an Anavo experience is always a positive one.

Anavo is always moving forwards

For the Anavo spark to remain bright we must continually progress. That means we listen and improve. Nothing is ever perfect, but we have the energy and passion to create, innovate, and deliver the best experience possible.

What we value

We are authentic

We are a group of people who share a genuine desire to make a difference.

To improve the lives and experiences of our residents. To support our teams and make them happier. To be innovative and thoughtful in our work. To share in the highs and lows. We’re always honest – we’ve got nothing to hide. We respect that every person is different. But there are plenty of things that connect us. We want the same things – to be happy and healthy.

We build communities

Enjoying the time we spend together. Staying in touch. Helping and supporting each other. Celebrating what we have in common and our differences. Care homes are built on relationships. Between residents, our team, families, local people, charities, professionals. The list goes on. There are so many people who contribute to making a safe and happy home. We create the environment – lots of amenities, lots of opportunity – and everyone is welcome.

We create opportunities

We take a proactive approach to providing people with opportunities. Having a purpose, a sense of meaning and choices can be hugely beneficial to creating a healthy lifestyle and a better personal outlook. We are keen to make this happen for all our residents and our teams. Maybe this means we must step out of our comfort zone. Maybe we have to do something that hasn’t been done before. Maybe we won’t be able to do everything. But we’ll always try to give a person the opportunity they deserve.

We are humble

Anavo started as an idea – passionate people who felt elderly care could be better. We are grateful to do the job we do and privileged that people give us the opportunity to try and deliver better care for their loved ones. It’s a massive responsibility and we do not take it for granted. We’ll always strive to do the best we can, be kind and continuously try to improve.

We plan for the future

We are committed to leaving a positive impact on the people and places we are responsible for. The world’s resources are finite, and we need to protect them for future generations through the actions we take. This can be through changing our own behaviour to reduce our environmental impact or as a business working with suppliers who share our commitment to sustainability. Everyone at Anavo has a part to play to build a brighter future.

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2 residents siting down and eight staff members at Alexandra Mill holding their top 20 care home certificate.

Meet
the team

Edward Moore Director View Bio

Anavo was created from an idea in 2017, when Ed and Jamie felt there was a gap in the care market for a group that does more for residents, by embracing an innovative operational perspective and producing better outcomes with the help of technology.

One of Ed’s favourite parts of working at Anavo is seeing residents truly enjoy their home environment, along with building a highly skilled team to ensure they provide the best care possible to their residents.

Gholam Talea Finance Director View Bio

With over 20 years of financial experience, Gholam joined Anavo because he wanted to be in a role where he could make a real difference in someone’s life. He finds working in the care industry rewarding and fulfilling, and enjoys being part of a company that makes such a positive contribution to the lives of its residents.

Jamie Braganza Director View Bio

Jamie’s vision for Anavo is to build a business where its residents can live happy and healthy lives. He recognises that simple things, such as connections with friends and family, keeping active and good nutrition, can make a real difference in people’s lives, and this is something that is reflected in all Anavo homes.

Jamie’s favourite thing about his job is that he gets to witness so many special moments between residents, their families and friends, and the Anavo team – it makes it all worth it!

Jo Fisher Quality Director View Bio

Jo Fisher has worked in Health and Social Care for over 30 years. Starting her career in care at the age of 14, she knew immediately that it was the sector for her. Qualifying as a Registered Nurse & Community Practitioner, she has worked in Oncology, End-of-Life Care, Community Nursing and Safeguarding.

With a variety of senior Social Care roles under her belt, Jo’s passion was sparked. And, she has taken on the role of Quality Director at Anavo with eagerness and zest.

Julie Jackson Head of HR View Bio

The care sector, in particular adult care, is always a sector that Julie has been interested in. She understands how important it is to make sure vulnerable adults feel safe and receive appropriate care and support, something that we can often take for granted.

Julie loves her job because no one day is ever the same. She enjoys interacting with the Anavo managers/teams by advising, helping them to resolve issues, and providing support and guidance which has a positive impact on the service.

Simon Braganza Commercial Director View Bio

Simon grew up in and around care homes, as part of the family business, and started his career in the care sector 10 years ago. He’s been with Anavo from the very beginning and his aim is to change the thinking of care homes being a ‘last resort’ for families.

He is looking to demonstrate that moving into a care home can be empowering, with the chance to form new social connections and to live happily as they embark on the final chapter of their lives.

Tom Brookes Director View Bio

An experienced CEO and board member with 20 years of expertise in the care sector, Tom has always loved the care industry and working with the staff that make it so special. Tom’s favourite part of his job is creating opportunities for people.

Whether that be colleagues’ career development, new friendships and re-gained passions in our care homes, hubs for the local community or looking for new sites and homes, so that we can share the Anavo model with as many people as possible.

Find out more Find out more

Edward Moore Director View Bio

Anavo was created from an idea in 2017, when Ed and Jamie felt there was a gap in the care market for a group that does more for residents, by embracing an innovative operational perspective and producing better outcomes with the help of technology.

One of Ed’s favourite parts of working at Anavo is seeing residents truly enjoy their home environment, along with building a highly skilled team to ensure they provide the best care possible to their residents.

Gholam Talea Finance Director View Bio

With over 20 years of financial experience, Gholam joined Anavo because he wanted to be in a role where he could make a real difference in someone’s life. He finds working in the care industry rewarding and fulfilling, and enjoys being part of a company that makes such a positive contribution to the lives of its residents.

Jamie Braganza Director View Bio

Jamie’s vision for Anavo is to build a business where its residents can live happy and healthy lives. He recognises that simple things, such as connections with friends and family, keeping active and good nutrition, can make a real difference in people’s lives, and this is something that is reflected in all Anavo homes.

Jamie’s favourite thing about his job is that he gets to witness so many special moments between residents, their families and friends, and the Anavo team – it makes it all worth it!

Jo Fisher Quality Director View Bio

Jo Fisher has worked in Health and Social Care for over 30 years. Starting her career in care at the age of 14, she knew immediately that it was the sector for her. Qualifying as a Registered Nurse & Community Practitioner, she has worked in Oncology, End-of-Life Care, Community Nursing and Safeguarding.

With a variety of senior Social Care roles under her belt, Jo’s passion was sparked. And, she has taken on the role of Quality Director at Anavo with eagerness and zest.

Julie Jackson Head of HR View Bio

The care sector, in particular adult care, is always a sector that Julie has been interested in. She understands how important it is to make sure vulnerable adults feel safe and receive appropriate care and support, something that we can often take for granted.

Julie loves her job because no one day is ever the same. She enjoys interacting with the Anavo managers/teams by advising, helping them to resolve issues, and providing support and guidance which has a positive impact on the service.

Simon Braganza Commercial Director View Bio

Simon grew up in and around care homes, as part of the family business, and started his career in the care sector 10 years ago. He’s been with Anavo from the very beginning and his aim is to change the thinking of care homes being a ‘last resort’ for families.

He is looking to demonstrate that moving into a care home can be empowering, with the chance to form new social connections and to live happily as they embark on the final chapter of their lives.

Tom Brookes Director View Bio

An experienced CEO and board member with 20 years of expertise in the care sector, Tom has always loved the care industry and working with the staff that make it so special. Tom’s favourite part of his job is creating opportunities for people.

Whether that be colleagues’ career development, new friendships and re-gained passions in our care homes, hubs for the local community or looking for new sites and homes, so that we can share the Anavo model with as many people as possible.

Our Road to B-Corp

In keeping with our value of planning for the future, we recognise the need to operate in the most sustainable and positively impactful way possible. That’s why, in 2023, we embarked on the journey to become one of the world’s first B-Corp-certified elderly care groups. With the help of our sustainability partner, Futureproof, we’re ensuring that the impact of every aspect of our business is considered. Whether that’s moving towards a goal of net zero care, providing the best possible career and working opportunities for our employees, or thinking about how we can benefit all our stakeholders.

This isn’t a ‘quick win’ process; lasting change takes time, but we’re committed to the cause because a more sustainable Anavo means a better world for everyone.